PTV Partners helps growth-stage ISVs turn payments from a cost center into a revenue line — better economics, the right partners, and payment products that actually fit how your platform works.
Start a conversationMost ISVs leave real money on the table — in their rev share, their pricing, and their stack. We find it.
Software platforms are our core focus. Your product, your users, and your flows shape everything we recommend.
One senior person, no junior hand-offs. You work directly with someone who's spent years on the processor side of the table.
Senior-level advisory for software companies that have outgrown their first payments setup — or never got the right one to begin with.
Model what your payments volume is actually worth, structure the right rev share or buy rate, and build pricing your merchants accept. Turn processing into a durable revenue line.
The processor landscape is noisy and every rep says yes. We shortlist partners who genuinely fit your product and volumes, then negotiate economics and terms from the inside.
The structure question every scaling ISV faces. We model the economics, compliance load, and engineering lift honestly — and tell you which path fits your stage, not the trendy answer.
Split funding, instant payouts, multi-currency, embedded lending, specific gateway features — when your roadmap needs a capability your current partner can't deliver, we find who can.
Smarter routing, BIN strategies, interchange optimization, and full fee visibility. Recover approvals you're losing and margin you're giving away without knowing it.
Onboarding flows, underwriting escalation paths, risk monitoring, reconciliation, and support processes that scale with your merchant base instead of breaking under it.
Our best clients have a real moat — a vertical they own, a workflow they've nailed, users who depend on them — and payments economics that haven't caught up to their product. Representative segments below; if you don't see yourself here but the problem sounds familiar, reach out anyway.
Jake Tuck is the founder and lead consultant. Previously Director of Partnerships at Nuvei, he built and scaled ISV-focused partnership programs — which means he's spent years on the processor side of the table you're negotiating across. He knows how the economics really work, where the margin hides, and what partners will actually agree to.
PTV exists because most software companies treat payments as plumbing. The best ones treat it as product. The gap between those two positions is usually worth six or seven figures a year — in rev share you're not earning, fees you're overpaying, and features your merchants would pay more for.
Jake holds an MBA from the Terry College of Business at the University of Georgia.
No client logos published, no case studies shared without permission. Many engagements involve sensitive commercial terms and partner economics. References available privately during a confidential conversation.
Quick diagnostic of your platform, volumes, current economics, and roadmap. We identify where the money is — monetization, cost, product gaps — then execute: shortlisting partners, negotiating terms, and staying on through implementation. Fast to start, no long onboarding.
What you've built, your payments volume, and what you're trying to improve — revenue, economics, product capabilities, process. We'll respond with the fastest path forward.
or email directly — jake@ptvpartners.com
We don't publish logos. References available privately.